The trial of Suzy, Timmy, Shaniqua and Ricky for the attempted murder of cereal spokesman Lucky the Leprechaun came to a climactic finale as the green-clad television star took the stand.

When you think extreme, daring, anti-establishment, and hip to the new generation of consumers, no doubt the name topping your list is Barney Rubble. Since emerging from semi-retirement in the mid-80s to promote Fruity Pebbles and Cocoa Pebbles cereals, he has gone from goofy neighbor to pop culture’s number one bad boy.

The cereal world can be a cruel, unforgiving place. Just ask Sonny, the mascot for General Mills’ “Cocoa Puffs.” Sucked into the business in his late teens, Sonny thought he was just another pretty face pushing a breakfast product.